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Hell'O is an artistic duo composed of Jerôme Meynen and Antoine Detaille. They quickly left behind graffiti letters and spray paint in favour of paper, characters, ink drawings and paint, moving on to sculpture, installations and wall drawing. They developed a unique graphic vocabulary that is complex and ambiguous, which they continue to expand in the course of their creative output, customising many recurrent elements, which they combine each time with new characters, or incorporate into unusual settings.

Through their creative approach, characterised by its extreme conventional freedom, as well as its rigorous execution, they produce a fertile, imaginary fantasy world, sometimes grotesque yet always poetic. A kind of strange fantastic bestiary, populated with enigmatic animals and vaguely human-looking, asexual creatures, with shapes and symbols drawn from the iconography of fairy tales, fables, and other medieval allegories, ancient and contemporary mythologies, but also vanities, esotericism and surrealism. Death, hope, failure, optimism, frivolity, animalism, cruelty, constraint and the desire to control are the most frequently addressed themes in the works of Hell’O. Using brief narrative sequences, which are sometimes juxtaposed, and a healthy dose of humour and mockery, they rail against human foibles in compositions that combine metaphysical reflection and pure non sense, showcasing mystery and the free interpretation of the viewer. The art of Hell’O lies in the image of the name the duo has chosen for itself: both joyful and macabre, amusing and frightening, cutesy and brooding, morbid and seductive, absurd and meaningful...Oxymoron and dichotomy are key areas of their work, playing on duality, ambiguity and pretence, continually oscillating between attraction and repulsion and dissolving into chaos that is paradoxically highly structured.

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Il duo belga Hell'O composto da Jerôme Meynen e Antoine Detaille, è una coppia di artisti che si è rapidamente lasciata alle spalle i graffiti e la pittura spray, muovendosi verso scultura, installazioni e dipinti murali. Attraverso il loro approccio creativo, caratterizzato da un’estrema libertà rispetto alle convenzioni e da un'esecuzione rigorosa, producono un fertile mondo immaginario e fantastico, talvolta grottesco ma sempre poetico. Si tratta di uno strano bestiario immaginario, popolato da animali enigmatici e vagamente antropomorfi, da creature senza sesso, con forme e simboli ricavati dall’iconografia delle favole, delle fiabe e da altre allegorie medievali, da miti antichi e contemporanei, ma anche da vanità, esoterismo e surrealismo. Usando brevi sequenze narrative, talvolta giustapposte, insieme ad una sana dose di umorismo e scherno, il duo si scaglia contro le debolezze dell’uomo attraverso composizioni che combinano riflessioni metafisiche e puro non-sense, esponendo il mistero e la libera interpretazione dell’osservatore.

La dualità delle opere di Hell’O si riflette nell'immagine creata dal nome che il duo ha scelto: al tempo stesso gioiosa e macabra, divertente e spaventosa, stucchevole e riflessiva, morbida e seduttiva, assurda e pregna di significato. Ossimoro e dicotomie sono le aree chiave del loro lavoro, che gioca sul dualismo, sull’ambiguità e sulla finzione, con una continua oscillazione tra attrazione e repulsione che si dissolve in chaos, paradossalmente molto strutturato.

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Hell’O

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MAGMA gallery exhibits internationally renowned and emerging contemporary artists, with a research-based approach to bring out the most innovative trends within the rapidly changing art market.

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